Monday, January 20, 2020
Contrasting Silkos Yellow Woman and Chopins Story of an Hour :: comparison compare contrast essays
Contrasting Silko's Yellow Woman and Chopin's Story of an Hour On the surface, the protagonists of Silko's "Yellow Woman" and Chopin's "Story of an Hour" seem to have little in common. Yet upon closer inspection, both stories relate tales of women who are repressed by the social tenets that define their roles as wives. From the viewpoint of Western society, the narrator of "Yellow Woman" might be considered immoral for her willing sexual encounter with a stranger. However, the stories related by her grandfather of the Yellow Woman demonstrate within her culture a more accepting attitude of her brief interlude: "Yellow Woman went away with the spirit from the north and lived with him and his relatives. She was gone a long time, but then one day she came back and brought twin boys."(188) Her grandfather certainly liked telling the stories and seems to have admired the Yellow Woman on some level. Other societies do not share the Western idea of moral sexual behavior. The Egyptian ruling class, for example, sometimes married brother to sister, and other cultures have incorporated fertility rites into their belief systems. Even within our own society, marriages to cousins, which are considered wrong today, were not uncommon in past centuries. Given that her attitude regarding sex and marriage might diff er from the Western norm, the central conflict of the story seems to be the narrator's desire for freedom to choose her own destiny versus her more Westernized view of her role as wife and mother, a role that is traditionally subservient to the husband in Western society. There is the sense that she finds her daily life dull, though perhaps not unhappy, and when a chance encounter turned sexual, she again takes on a subservient role to a male. Her inability to make sense of her conflicting feelings causes her to appear weak and lacking in character and portrays her in a negative light. By contrast, Louise Mallard, the protagonist in Chopin's "Story of an Hour", is a moral woman and loving wife, at least by Western standards. Her life is defined by the accepted social ideal of a husband's will as final. She is so inured to this concept that only upon hearing the news of his death does her true feeling of something "too subtle and elusive to name" (199) come forth. What she acknowledges to herself is that her marriage is not happy for her and she often resents her subservient role and "a kind intention or a cruel intention made the act seem no less a crime".
Sunday, January 12, 2020
Related Diversification Is a More Successful Strategy Essay
(exploitation of know-how, more efficient use of available resources and capacities). In addition, companies may also explore diversification Just to get a valuable comparison between this strategy and expansion. Types of diversifications Moving away from the core competency is termed as diversification. Diversification involves directions of development which take the organisation away from its present markets and its present products at the same time. Diversification is of two types: (i) Related diversification: Related diversification is development beyond the present roduct and market, but still within the broad confines of the ââ¬Ëindustry (i. e. value chain) in which a company operates. For example, an automobile manufacturer may engage in production of passenger vehicles and light trucks. (ii)Unrelated diversification: Unrelated diversification is where the organisation moves beyond the confines of its current industry. For example ,a food processing firm manufacturing leather footwear as well. The different types of diversification strategies The strategies of diversification can include internal development of new products or arkets, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing a products line manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination is determined in function of available opportunities and consistency with the objectives and the resources of the company. There are three types of diversification: concentric, horizontal and conglomerate: (1) Concentric diversification The company adds new products or services which have technological or commercial ynergies with current products and which will appeal to new customer groups. The objective is therefore to benefit from synergy effects due to the complementarities of activities, and thus to expand the firmââ¬â¢s market by attracting new groups of buyers. Concentric diversification does not lead the company into a completely new world as it operates in familiar territory in one of the two major fields (technology or marketing). Therefore that kind of diversification makes the task easier, although not necessarily successful. (2)Horizontal diversification The company adds new products or services that are technologically or commercially nrelated to current products, but which may appeal to current customers. In a competitive environment, this form of diversification is desirable if the present customers are loyal to the current products and if the new products have a good quality and are well promoted and priced. Moreover, the new products are marketed to the same economic environment as the existing products, which may lead to rigidity and instability. In other words, this strategy tends to increase the firmââ¬â¢s dependence on certain market segments. (3) Conglomerate diversification (or lateral diversification) The company markets new roducts or services that have no technological or commercial synergies with current products, but which may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firmââ¬â¢s current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility of the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. Risks in diversification Diversification is the riskiest of the four strategies presented in the Ansoff matrix and requires the most careful investigation. Going into an unknown market with an unfamiliar product offering means a lack of experience in the new skills and techniques required.
Saturday, January 4, 2020
Deaf Studies And Deaf Education - 1736 Words
Many of the cues used by the children or to categorize their reactions were auditory ones. If a parent called the childââ¬â¢s name, the child would often stop and look back to the mother. If the child heard a loud sound, they would look back to the mother for reassurance. Again, we see studies that indicate that the hearing capabilities of the child are valuable at least in examining the childââ¬â¢s responses, if not in creating the stimuli that the child is responding to in the first place. In their work published in the Winter, 2005 Journal of Deaf Studies and Deaf Education, Weisel and Kamara examine the effect of deafness and hard of hearing (D/HH) on Attachment in young adults. They write: In combination with the auditory aspects of all of the previous work examined, this may lead one to believe that there is a potentially severe deficit when a hearing mother has a deaf child. This makes logical sense on the surface, since the norm is to have full capacity to hear. Failure to have a full capacity to hear may cause a failure to have full capacity to develop the skills required to have a secure attachment. But they continue: Lederberg and Mobley (1990), a key resource for Weisel and Kamara, compared the attachment style of hearing-impaired toddlers with hearing mothers against a group of the same age infants without hearing impairments. Their findings indicate that the two groups did perform differently with regards to how they communicated and the competency of thisShow MoreRelatedDeaf : Deaf And Deaf886 Words à |à 4 Pages(2010) defines Deaf Studies as ââ¬Å"interdisciplinary approaches to the exploration of Deaf individuals, communities, and cultures as they have evolved within a larger context of power and ideologyâ⬠(p. 210). In other words, Deaf Studies refer to a specific academic field that studies deaf individuals and their unique communities and culture and may include constructs from anthropology, linguistics, bilingual education, disability, audiology, etc. Within the context of Deaf Studies, deaf individuals areRead MoreChildren With Disabilities Education Act924 Words à |à 4 P agesabout deaf education. The Individuals with Disabilities Education Act (IDEA) states, ââ¬Å"all children with disabilities are entitled to a free appropriate public education to meet their unique needs and prepare them for further education, employment, and independent living.â⬠It can be really hard to decide whether or not to send a child to a deaf school or mainstream them into general education. This is why it is important to be aware of the legal, social, and academic aspects on mainstream Deaf educationRead More Teachers Options Essay1716 Words à |à 7 PagesTeachers Options There are many options open to teachers of deaf children in a variety of situations. In teaching deaf and hard of hearing children there is such a wide range of children, each with their own abilities. Each child also has a different family situation to take into account. Some children come from deaf families, some they are the only deaf family member, and some have no support from their families because they are deaf. There are also students that have family members that makeRead MoreEnsuring The Success Of Deaf Students1729 Words à |à 7 PagesPurpose of Study: Ensuring the Success of Deaf Students in Inclusive Physical Education was written to assist physical educators in understanding deafness. By understanding deafness, a teacher can relate to a student on a deeper level and provide the appropriate form of instruction to the student. This article provided a basic knowledge of deafness, as well as strategies for teachers as to how to manage a gymnasium with all students. Summary of Study: The article Ensuring the Success of Deaf StudentsRead MoreBenjamin James Bahans Pasision for American Sign Language and Deaf Literature806 Words à |à 3 PagesBenjamin James Bahan who was born by Deaf parents in New Jersey was very passionate about American Sign Language and Deaf Literature. As a child he attended Marie Katzenbach School for the Deaf in West Trenton, New Jersey as well as Gallaudet University where he is now a professor and chair of American Sign Language and Deaf Studies. Upon returning to Gallaudet University as a professor and chairs person in 1996 he went to The Salk Institute in La Jolla where he researched American Sign LanguageRead MoreEssay on Laurent Clerc769 Words à |à 4 PagesPerhaps one of the most notable and widely known members in Deaf society is Laurent Clerc, who was a teacher for the deaf. Born on December 26, 1785 in La Balme-les-Grottes, in southeastern France to hearing parents, it is unknown for sure whether Clerc was born deaf or was deafe ned later on in life. It is believed that Clerc became deaf at the age of one when he had fallen from his high chair into a fire, badly burning his cheek. He developed a fever from the burn, and was later found out to haveRead MoreThe History of Deaf Education Essay1417 Words à |à 6 Pagesbefore Thomas Gallaudet founded the first permanent school for the deaf in America, controversy as to the educability and best method of communicating with the deaf have existed. In fact, in the Biblical Times section of the book The Deaf Community in America Socrates, in conversation with Hermogenes is quoted saying, ââ¬Å"Suppose that we have no voice or tongue, and wanted to indicate objects to one another, should we not, like the deaf and dumb, make signs with the hands, head and the rest of the bodyRead MoreThe Quality Of Language Input And Early Onset Effects On Linguistic And Sub Linguistic Mechanisms1398 Words à |à 6 Pages The two previous studies exemplify that the quality of lang uage input and early onset has significant effects on linguistic and sub-linguistic mechanisms. It calls into question whether input quality is predictive of later sign language skills in deaf education program settings. In spoken languages, the quality and quantity of language input is predictive of a childââ¬â¢s later linguistic abilities (Cartmill et al., 2013). However, most deaf children entering education have hearing parents, creatingRead MoreDeaf : A Cultural Identity849 Words à |à 4 PagesDeaf Population There are approximately 35 million people with a range of hearing loss in the United States (Hamill Stein, 2001). Roughly half a million deaf people donââ¬â¢t consider their deafness as a disability or medical disorder. They view their deafness from a cultural perspective. They consider themselves a pride in being deaf. Deaf culture has its own social norms, views, values and historical figures and more on identity formation (Hamill Stein, 2001). With a capital ââ¬Å"Dââ¬â¢, this is consideredRead MoreSpeech Language And The Deaf World Essay1746 Words à |à 7 PagesLanguage Pathologists and the Deaf World have had a less than amicable relationship. Audismââ¬âthe belief that hearing makes an individual superiorââ¬âhas been prevalent throughout the entire history of the Speech Language and Hearing Sciences field. As an individual who hopes to pursue a career as an SLP in the future in order to help those with communication disorders, I experience a lot of cognitive dissonance about my ties with the Deaf Community. While I do not think Deaf people who primarily use ASL
Friday, December 27, 2019
Computer Risks And Security Computer Risk - 2284 Words
Abstractââ¬âIn the document, Computer Risk and Security, the objective is to educated the reader about computer risks and security. The text describes different operating systems and how they can be exploited and, how to avert threats and methods to prevent them. The text will define computer crimes such as fraud, identity theft, hacking, and cyber terrorism in combination with their penalties. Keywordsââ¬âComputer; Risk; Threats; Protection; Theft. I. Introduction What is a computer risk? A computer risk is anything that can harm a users information on a computer. This information can varry, in value, from computer to computer. A hacker can steal information with a variety of methods such as, exploiting the operating sytem (2), and coding viruses or worms (3). A user can protect their computer (4) by implamenting an antivirus and safley browsing the web. II. Types of Operating Sytems and How They Can Be Explioted A. Microsoft Windows Microsoft Windows is the most common operating sytem because it can be used on a wide variety of computers. Microsoft windows is the most probable, and logical operating sytem to try to exploit. According to Horace Dediu, a journolist at Asymco, every year since the start of apple; windows computer sales have been higher than apples by a multiple of at least 5. In 2004 windows sold fifty five times the amount of computers than apple did according to the graph shown above [2]. Rick Delgado says, ââ¬Å"90% of the world s computers still runShow MoreRelatedComputer Security Risk Management And Legal Issues1573 Words à |à 7 PagesAttack Bharath Reddy Aennam (1079250) New York Institute of technology Professor: Leo de Sousa INCS 618 - Computer Security Risk Management and Legal Issues 04th Oct 2015 Contents Abstract 4 Introduction: 5 Key Terms: 5 Risk: 5 Threat: 6 Encryption and Decryption 6 Encryption: 7 RISK MANAGEMENT FRAME WORK 7 Criteria: 8 IMPACT OF LOSS: 8 Brute force attack: 9 GOATSE SECURITY: 10 Conclusion 12 References 12 Abstract Day by Day cyber-crimes have becomes more more popularRead MoreRisk Management : An Essential Part On Computer Security Planning1455 Words à |à 6 Pagesdamaging risks It is impossible to assure protection from all the treats, no matter how secure the system is. Planning for security isnââ¬â¢t possible. However, performing a full risk assessment of developing security protocols and enforcing control to avoid network devastation. Risk management plays an essential part on computer security planning. The risk analysis gives an idea to make an educated assumption regarding network security. The process of risk analysis identifies existing security controlsRead MoreNetwork And Computer Systems Become Universal And Exposed, Security Threats And Risks Essay1540 Words à |à 7 PagesINTRODUCTION As networks and computer systems become universal and exposed, security threats and risks continue to grow more rapidly. This causes enormous threats; therefore, Security specialists and experts are continuously trying to find solutions for these kinds of threats through different methods like attack signatures and looking for methods to prevent them. Nevertheless, as solutions are formed, new types of threats emerge, for example spam mails, spywares, worms and Trojans just to mentionRead MoreAdware1371 Words à |à 6 PagesInformation Security Week 2 A ssigment Define Key Terms. Adware | A software program that collects infor- mation about Internet usage and uses it to present targeted advertisements to users. Asset | Any item that has value to an organization or a person. Attack | An attempt to exploit a vulnerability of a computer or network component Backdoor | An undocumented and often unauthor- ized access method to a computer resource that bypasses normal access controls. Black-hat hacker | A computer attackerRead MoreWEEK TWO CMGT 400 INDIVIDUAL ASSIGNMENT Essay1436 Words à |à 6 Pagesï » ¿ Common Information Security Threats involving Ethical and Legal Sally Lowe CMGT 400 January 19, 2015 Kell, David Common Information Security Threats involving Ethical and Legal Technologic advances occur at a rapid pace, with new devices coming out at frequent intervals. These new devices are appealing to college students who want to do everything as quickly and easily as possible. Because of the numerous smartphones, tablets, and laptops used by students and employees, college campusesRead MoreImplementing A Company s Security Plan Essay1089 Words à |à 5 PagesAssignment- Security Jean Robert Robillard BUSN624: Principles of E-Commerce APUS Professor: Alex Lazio 11/27/16 Weekly Assignment-Security 1. Identify and describe the five main steps in establishing a companyââ¬â¢s security plan? The IT department of e-commerce firms must have a security plan to protect the technologies and assess the risks. Laudon and Traver identify five steps in establishing and assessing the companyââ¬â¢s security plan. The followings are the steps: risk assessment, security policyRead MoreSecurity Issues And Best Practices For Securing Public Access Computers1454 Words à |à 6 Pages Security Issues and Best Practices for Securing Public-Access Computers Jodi Herman Davenport University IAAS481 Information Security and Assurance John Wilson, Instructor October 1, 2016 Ã¢â¬Æ' When businesses provide computers for public use, several challenges are presented. In addition to allowing the general public this service, and ultimately growing their market share, a business must define the line between appropriate use and securing the network. The easiest and probably the most commonRead MoreA Security Plan for Individuals by Virtual Protectors1588 Words à |à 7 PagesPersonal Security One of the most important ways to protect your assets is to educate employees on personal security. Todayââ¬â¢s attacks are much more sophisticated, and it is much easier to become a target of any number of scams which could leave the company at risk. These risks include user-level computer vulnerabilities and social engineering attacks. Personal security starts with creating a strong password for logging into any computer. A password should not use regular dictionary words, familyRead MoreA Brief Note On Professional Seminar : Network Security1732 Words à |à 7 Pages Network Security Abstract Network Security The Internet continues to grow exponentially. Personal, government, and business applications continue to multiply on the Internet, with immediate benefits to end users. However, these network-based applications and services can pose security risks to individuals and to the information resources of companies and governments. Information is an asset that must be protected. Without adequate network security, many individuals,Read MoreThe Implementation Of Accounting Information Systems1037 Words à |à 5 Pagesinformation systems basis on MRP (Monthly Progress Reporting) â⦠¡ system generated on the Enterprise Resource Planning (ERP) system, which provides for management of innovative applications. ERP(Enterprise Resource Planning) system achieve the pre-planned and risk control, with dynamic control, real-time analysis of various enterprise resources integration and optimization capabilities. ERP system mainly include: master production schedule, plan of material requirements, pla n of capacity planning, procurement
Thursday, December 19, 2019
critical analysis of chitra banerjees The Palace of...
Name : V.Kala College : St. Johnââ¬â¢s College, Palayamkottai, Place : Tirunelveli. INDIAN WRITING IN ENGLISH-A LITERARY UPRISING NON-LINEAR NARRATIVES In a literary work, narrative is an art of telling a story to the readers and the writer uses various techniques to narrate his story. Narrative technique is vastly an aesthetic enterprise. A narrator detains the past, holds present and prepares the reader for future. The features of narratives include characters with clear personalities or identities, integrated dialogue; where tense may transform to the present or the future. There are many types of narrative. They can be imaginary, factual or a combination of both. The literary work may include fairy stories, mysteries, scienceâ⬠¦show more contentâ⬠¦Some of her themes centre along women, history, myth, magic, immigration and the South Asian experiences and celebrating diversity. She has herself claimed in many of her interviews that the diasporic subjects especially women are concerned about their identity, an identity which they try to reinvent constantly. She is a modernist writer. Her works, insights take precedence ov er compulsion of technique. She acknowledges the paradoxes in a given epoch, and wages an artistic, cultural, ideological and philosophical struggle. In this sense, she posits ego, love, freedom, sex, signs of modernism, as problematic through their modern sensibilities. She tries to locate meaning in the life around, and then try to respond to the modern conditions of individual isolation and cultural fracture, throughout her narration. Chitra Banerjee has grappled with contemporary issues and a variety of themes motherhood, mothering, marriage, individualization, class, conflicts, marginalization, woman as wife, mother, sister and lastly, yet significantly, woman as human, not just a sex object. She seems skeptical about tradition and, yet she discovers in her heritage the solutions for the needs and longing of women in contemporary times. Indira Gandhi quotes about women in her Eternal India. She said that, Woman must be a bridge and a synthesizer, she shouldnââ¬â¢t allow herself to be swept
Wednesday, December 11, 2019
International Contracting Contract Management
Question: Discuss about the International Contracting for Contract Management. Answer: A contract is an agreement that is made between two parties to the contract having the intention of being legally bound and the contract be supported by consideration. Contract makes an agreement legally enforceable by nature. For formation of a valid contract, the legal requisites such as offer, acceptance, competency and consideration should be fulfilled (Deakin Morris, 2012). The following are the legal requirements and importance of a valid contract: Offer: The offeror makes an offer to the offeree when he gives his willingness to enter into a contract. The moment the offeree accepts the offer a contract comes into existence. An offer may be made orally or in writing (McKendrick, 2014). Acceptance: Following the process of offer is acceptance. This step comes after the offeree is determined to enter into a contract with the offeror. Acceptance brings into life the contract that was formed between the parties. Intention to Create Legal Relation: This means that the parties to the contract should have a legal bent to form a legal relationship with one another. For example, merely planning to meet a friend for a party is not intention for creation of a legal relationship. A legal relationship means parties have the right to sue each other in the Court for non performance of contractual obligations. Consideration: Consideration means price of the contract that the offeree pays to the offeror at his detriment. Consideration may be in cash or in kind. A contract without consideration is regarded as void (Hillman, 2012). If the above-mentioned legal requisites are not fulfilled, a contract becomes void and unenforceable in the court of law. Thus, it is important that parties to the contract follow the legal formalities to make their contract valid and enforceable. Depending on the facts, presented in the case study, the issue that shall be discussed here is whether a valid and enforceable contract existed between Linda and Kevin. Offer and acceptance are the most important legal requirements for a valid contract. Offer means a promise to do something in return of consideration. An offer is made by the offeror while accepted by the offeree. Once the offeree accepts an offer, a contract comes into existence. However, there are many situations, which at the first instance, seems that an offer is made, yet they are simply invitation to offer or invitation to treat. Invitation to treat or offer is not an offer rather an invitation for others to make an offer so that they are able to proceed with further negotiations (Puil Weele, 2014). For example, advertisements, advertisements are invitation to offer and not an offer in itself. In the case of Pharmaceutical Society v. Boots Chemist, the Court opined that the contract was not formed when the customers decided to buy goods from the shop but when the cashier finally accepts the offer to buy the goods and receives the price from the buyer. Thus, in the case of adve rtisements, a contract is not formed unless the cashier or the person who makes the offer accepts the price of the goods advertised. In the case of Fisher v. Bell, the Court held that the display of the knife with the price tag was merely an invitation to offer and not final offer. The contract was made not when the customers saw the advertisement but when they made an offer to the shopkeeper and the customer accepted the same (Ayres Schwartz, 2014). Thus, advertisements are merely invitation to offer or treat and not a final offer. If the customer makes an offer to the person who posts the advertisement, he may accept it or reject it or may want to negotiate with the offer that one has made. This is called counter offer. Thus, the stage of negotiation is termed as counter offer. Counter offer allows the contract to reach on favourable terms of the contract for both the offeror and the offeree (Hyde v. Wrench). If a contract is in the stage of negotiation that is counter offer, a c ontract cannot be considered as valid and final unless the price of consideration is paid to the person who makes the advertisement (Ayres, 2012). Likewise, in the given case study it may be held that a valid contract did not exist between Kevin and Linda as their contract was still in the stage of negotiation and counter offer. Linda did not accept the offer of Kevin and no final settlement took place between them. The contract could have been made enforceable if Linda read Kevins message and agreed to his final decision of offer. However, in this case she did not read his message and proceeded with some other transaction. Thus, it may be said in this case, that no contract existed between Kevin and Linda. Linda shall not be held liable for breach of contract and her legal position in relation to the contract is strong. Depending on the facts in the case study, the issue that shall be discussed in the answer is whether a valid contract existed between Kevin and Linda or not? For formation of a valid contract, it is important that all the legal requirements of the valid contract be fulfilled. In the case of advertisements, offer may seem illusionary as no real offer takes place. Advertisements are merely invitation to offer and not real offer. The person who sends his response to the advertisement is considered as offer. The other person has the liberty of accepting the offer or rejecting the offer or he may negotiate with the terms of agreement (Deakin Morris, 2012). In the case of Tommy and Linda, Tommy offered Linda the price of 2000 dollars for the laptop on which Linda agreed and proceeded with the payment and delivery of the laptop. In this case, one may conclude that a valid contract existed between the two as the legal formalities such as offer, counter offer, acceptance and consideration were fulfilled. Tommy made the offer in response to the advertisement; Linda accepted the offer and proceeded to make appropriate arrangements for payment and delivery. There was interaction between the two parties to the contract via message, making it clear that the legal intention of the parties was to contract with one another. Thus, it may be concluded that a valid contract existed between Linda and Tommy. References: Ayres, I. (2012).Studies in Contract Law. Foundation Press. Ayres, I., Schwartz, A. (2014). No-Reading Problem in Consumer Contract Law, The.Stan. L. Rev.,66, 545. Chen-Wishart, M. (2012).Contract law. Oxford University Press. Deakin, S. F., Morris, G. S. (2012).Labour law. Hart publishing. Hillman, R. A. (2012).The richness of contract law: An analysis and critique of contemporary theories of contract law(Vol. 28). Springer Science Business Media. McKendrick, E. (2014).Contract law: text, cases, and materials. Oxford University Press (UK). Niu, Z. (2015). The law of damages in Chinese contract law: A comparative study of damages calculation in Chinese law, English law and the CISG, with empirical results from Chinese practice. Puil, J. V. D., Weele, A. V. (2014). Contract Law and Tort Law. InInternational Contracting: Contract Management in Complex Construction Projects(pp. 285-292).
Tuesday, December 3, 2019
Leadership Management of the Virgin Group free essay sample
Change is the only constant in the world so when the world changes it is a must for an organisation to have the pace of change, to anticipate a success ahead. Virgin Atlantic has undergone many changes as the case in 1999 49% of Virgin Atlanticââ¬â¢s stake was sold to Singapore Airlines to have a partnership. (virginatlanbtic, 2010) and there was another change in 2008 where Virgin Atlantic started to use bio fuel instead of jet fuel(Virgin Atlantic,2011). When the organization faces challenges like these different situations, leadership styles can adapted to address the challenge.When Virgin Atlantic sold its 49% of stake to Singapore Airlines, it made the following challenges of merging, because now Virgin Atlantic is not fully authorized to change issues of it, it had to rely on Singapore Airlines too, so it canââ¬â¢t adapt an autocratic or bureaucratic leadership style, it should adapt the democratic where each partyââ¬â¢s opinion is considered in the process of Virgin Atlantic. We will write a custom essay sample on Leadership Management of the Virgin Group or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since Richard Branson is a charismatic leader (Grant, 2004). He can easily adapt to any leadership style as it is required by the joint venture.In the case of bio fuel usage too the condition is the same. Being democratic the leader listens to the opinions from others too when there is an issue and can tell them the importance of change for an instance the bio fuel usage reduces green house gas emission in the environment, so it is an environmentally friendly activity. Task 2. 1 Virgin Atlantic is one of the successful products of The virgin Group whose organisational culture is quite complex, because this specific organisation has got more than 100 companies with often completely unrelated products.The Virgin Atlantic was too launched to expand the brand value of The Virgin Group, so having an understanding about The Virgin Group tells what kind of organisational strategy is followed in the Virgin Atlantic. It tries to create the loyalty of the customers; the innovative management inspires the employees to be actively engaged in the organisa tion (http://ivythesis. typepad. com/term_paper_topics/2010/07/case-study-richard-branson-and-the-virgin-group-of-companies-. html, 2010). Many leadership theories have influence over such organisational strategy of Virgin Atlantic.The transformational leadership can have positive impact on the development of the organisation. The possibility of having transformational leadership is assured where all united together as an organisation with sense of commitment (Naughtin), since Virgin Atlantic has a team work with the involvement of each employee, this leaderships favours the health of its organisational strategy, because here the group works under a common goal like increasing the image of Virgin Group in the world, which definitely increases the overall efficiency.Transactional leadership is something different from transformational, in transactional leadership personal performance of leadership is mainly concerned ,which can lead to greed and lack of team work. According to the organisational behaviour pattern of Virgin Atlantic this leadership theory wonââ¬â¢t work well because, although the chairman is Richard Branson, he is not one, but million ones together who has the interest on Virgin Atlantic. So this style rarely helps to increase the performance of Virgin Atlantic.Task 2. 2 As stated above the vision of Virgin Atlantic is ââ¬Å"to grow a profitable airline where people love to fly, and where people love to workâ⬠. Virgin Group has gone far in achieving this, but to be the one of the leading worldââ¬â¢s airline, the organisation should have a realistic strategy with many features, that supports the direction of the organisation. Being a transformational and charismatic leader (Richard Branson) is the best to navigate Virgin Atlantic in the path of success (Virgin Atlantic, 2011).
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